Professional History

Director of Marketing, Acquisition & Retention

Chapter Aesthetic Studio, a division of The Aspen Group

2022 - 2023           Chicago, IL (REMOTE)

RESPONSIBILITIES

As part of the executive team, I managed lead generation and acquisition as well as the CRM strategy and execution for a nationwide medical aesthetics brand.  I also established the brand strategy to create brand awareness for 18 studio locations.

Senior Director of Marketing & E-commerce

On Campus Marketing, LLC  (now part of Dormify)  

2020 - 2022             Ewing, NJ

RESPONSIBILITIES

Directed direct to consumer marketing transformation for 3 company websites selling college-branded retail products across 900+ landing pages; developed and managed all campaign strategies, planning, execution, UX, analysis, and P&L.

Marketing Acquisitions Lead – Airline Partnerships  

Barclays Investment Bank   

2019 - 2020            Wilmington, DE

RESPONSIBILITIES

Responsible for the credit card acquisition strategy for the JetBlue and Lufthansa Airline partnerships for the bank.

Director of Marketing & Merchandising

Fox River Mills, LLC

2017 - 2019            Pennsauken, NJ

RESPONSIBILITIES

Developed, led and executed the marketing strategy for a brand new direct to consumer transition of a wholesaler of socks & accessories. Managed a $10 million P&L across 5 direct to consumer websites as well as an Amazon marketplace channel. Also responsible for the management of the B2B wholesale website.


Marketing Manager 

Bluestem Brands, Inc./Orchard Brands

2014 - 2017            Eden Prairie, MN(REMOTE)

RESPONSIBILITIES

Marketing Manager

Ascena Retail Group Inc.

2010 - 2014            Bensalem, PA

RESPONSIBILITIES

Marketing Manager

Lenox China

1999 - 2010            Bristol, PA

RESPONSIBILITIES

(Promoted through 3 positions of increasing responsibility for exceptional performance)


LinkedIn

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