My name is Robyn Mohr. I’m a digital marketing leader who has spent my career evolving alongside digital marketing itself.

From search, social and e-commerce to automation, personalization and increasingly sophisticated customer data, I’ve learned that staying relevant means continuously adapting. Now, I’m focused on the next major evolution: generative AI and AI-driven marketing.

AI isn’t simply about creating content faster. It’s about finding smarter ways to work across the customer journey—from audience insights and campaign ideation to personalization, SEO, paid media, lifecycle marketing, analytics, testing and optimization.

I’m continuously learning and experimenting with generative AI and emerging AI-driven strategies while staying grounded in a principle that has guided my career: technology matters most when it creates a better customer experience and measurable business results.

My 15+ years of experience span B2B and B2C marketing, e-commerce, acquisition, retention, CRM, paid media, SEO, social, MarTech, analytics and digital transformation across multiple industries.

I’m equal parts strategist and doer. I can talk P&L and growth strategy with leadership, dig into attribution and customer journeys, challenge an agency on performance, collaborate with developers on UX, and execute across digital platforms—then experiment with the latest AI tools to understand where marketing is headed next.

I hold a bachelor's degree in business administration from Kutztown University as well as several digital marketing certifications. After 15+ years in digital marketing, I continue to grow and learn. Digital never stops evolving and neither do I.