267-615-3570 | rmohr0406@gmail.com | LinkedIn
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My name is Robyn Mohr. I’m a digital marketing leader who has spent my career evolving alongside digital marketing itself.
From search, social and e-commerce to automation, personalization and increasingly sophisticated customer data, I’ve learned that staying relevant means continuously adapting. Now, I’m focused on the next major evolution: generative AI and AI-driven marketing.
AI isn’t simply about creating content faster. It’s about finding smarter ways to work across the customer journey—from audience insights and campaign ideation to personalization, SEO, paid media, lifecycle marketing, analytics, testing and optimization.
I’m continuously learning and experimenting with generative AI and emerging AI-driven strategies while staying grounded in a principle that has guided my career: technology matters most when it creates a better customer experience and measurable business results.
My 15+ years of experience span B2B and B2C marketing, e-commerce, acquisition, retention, CRM, paid media, SEO, social, MarTech, analytics and digital transformation across multiple industries.
I’m equal parts strategist and doer. I can talk P&L and growth strategy with leadership, dig into attribution and customer journeys, challenge an agency on performance, collaborate with developers on UI/UX, execute across digital platforms while experimenting with the latest AI tools to determine where marketing is headed next.
CAREER HIGHLIGHTS
• Increased paid media traffic by 68% and revenue by 30% in one year while increasing organic social media engagement by 25% in just 10 months for the largest independently owned dental distributor in the US.
• Drove 13% improvement in high-quality lead generation across 18 Med Spa locations against aggressive CPL/CPA targets at 20% below budget.
• Led e-commerce site migrations and optimized digital channels that grew website traffic by 57% in a year, boosted total annual company revenue from the digital channel to 51% from 39% in one year, and nearly quadrupled marketing ROI for top-tier direct mail partner of 900 college campuses.
• Built digital presence for 5 sock/accessories brands, achieving 6X ROI and $5 million in sales (10% of company total); drove brand awareness and achieved triple-digit increase in website traffic while doubling conversion rates.
• Instrumental in $30 million revenue increase (22% YoY growth) and nearly doubled online traffic across 4 women’s apparel brands’ websites by creating numerous efficiencies in PLAs, SEO, comparison shopping, paid search, and affiliate programs.
• Cultivated and managed exclusive local/national agency relationships and advisory partnerships with Adcetera, Harmelin Media, NKP Medical Marketing, Rakuten, MullenLowe US, Bluemoon Digital, PMX Agency Inc., Responsys ESP/Oracle, Merkle RKG, ChannelAdvisor, Sidecar/Quartile, and others.
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