Robyn Mohr
Direct to Consumer Marketing Executive
267-615-3570 | rmohr0406@gmail.com | LinkedIn
About Me
My name is Robyn Mohr. I am a seasoned marketing executive with a proven track record of driving impactful campaigns that elevate brand visibility and generate revenue growth for various industries and sectors, including finance and banking, medical aesthetics, apparel, and a host of consumer retail brands. With a keen understanding of market trends and consumer behavior, I have a proven history of leveraging innovative strategies to position companies for success. My ability to blend data-driven insights with creative flair, has allowed me to develop and execute comprehensive strategic marketing plans that resonate with target audiences. I have created, led, and inspired high-performing marketing teams in developing and executing innovative marketing tactics. Utilizing a data-driven approach and staying ahead of industry trends, my goal is to position a company as the market leader, fostering cross-functional collaboration and ensuring a consistent and compelling brand
presence across all channels.
Throughout my career, I have designed and implemented comprehensive digital marketing strategies to drive overall business objectives by conducting competitive analysis and formulating data-driven initiatives that optimize digital presence and expand into untapped markets and opportunities to drive growth. I am a trusted SME with a strong command over multiple direct to consumer advertising channels, including catalog, email, SEO, PPC (Pay-Per-Click), display ads, social media advertising, and programmatic marketing.
I hold a bachelor's degree in business administration and bring 20+ years of experience in leading strategic marketing development and execution.
CAREER HIGHLIGHTS
Drove 13% improvement in high-quality lead generation across 18 Med Spa locations against aggressive CPL/CPA targets at 20% below budget.
Led e-commerce site migrations and optimized digital channels that grew website traffic by 57% in a year, boosted total annual company revenue from the digital channel to 51% from 39% in one year, and nearly quadrupled marketing ROI for top-tier direct mail partner of 900 college campuses.
Built digital presence for 5 sock/accessories brands, achieving 6X ROI and $5 million in sales (10% of company total); drove brand awareness and achieved triple-digit increase in website traffic while doubling conversion rates.
Instrumental in $30 million revenue increase (22% YoY growth) and nearly doubled online traffic across 4 women’s apparel brands’ websites by creating numerous efficiencies in PLAs, SEO, comparison shopping, paid search, and affiliate programs.
Cultivated and managed exclusive local/national agency relationships and advisory partnerships with Adcetera, Harmelin Media, NKP Medical Marketing, Rakuten, MullenLowe US, Bluemoon Digital, PMX Agency Inc., Responsys ESP/Oracle, Merkle RKG, ChannelAdvisor, Sidecar/Quartile, and others.
